Chopard
Chopard’s connection with Ahmed Seddiqi began nearly 50 years ago and has grown through shared values, trust, and a genuine friendship. It’s a partnership shaped by memorable milestones from the early days of “Happy Diamonds” to the opening of the first mono-brand boutique at Wafi Center, and most recently, the flagship boutique at The Dubai Mall.
“We proudly celebrate 50 years of partnership built on tradition, integrity, and a shared passion for excellence.”
The Scheufele Family, Chopard
Audemars Piguet
"When we speak about the Seddiqi family, the first words that come to mind are trust, respect, and passion."
Nicholas Garzouzi
Chairman and CEO, Audemars Piguet Middle East
Bovet
"The House of Bovet is proud to stand beside you as a partner of 18 years."
Pascal Raffy
Owner, Bovet
BREITLING
“I have a strong emotional link to Ahmed Seddiqi. Thirty years ago, Abdulmagied Seddiqi taught me not only about the region but also about the watch industry. That guidance shaped the beginning of my career, and our partnership has continued to thrive ever since.”
Georges Kern
CEO, Breitling
GIRARD-PERREGAUX & ULYSSE NARDIN
"Ahmed Seddiqi makes brands blossom, a benchmark for what a luxury retail relationship should be."
Patrick Pruniaux
CEO, Girard-Perregaux & Ulysse Nardin
MB&F
Founded by Maximilian Büsser, MB&F is known for creating some of the most unconventional, boundary-pushing timepieces in modern watchmaking. A longtime partner of Ahmed Seddiqi, the brand shares a deep-rooted relationship with the Seddiqi family.
“In 2020, Mohammed Seddiqi came to me with an idea for a special edition to mark the UAE’s 50th anniversary. He suggested rotating the movement by 30°, something I’d never considered. That simple idea became the start of one of our best-selling creations. It’s been an incredible privilege working with the Seddiqi family.”
Maximilian Büsser,
Founder & Creative Director, MB&F
Messika
Known for redefining diamond jewellery with a contemporary edge, Messika has shared a special relationship with Ahmed Seddiqi for over a decade. Together, the partnership has celebrated significant milestones, none more memorable than lighting up the Burj Khalifa for the grand opening of Messika’s flagship boutique in The Dubai Mall.
“Standing beside you as a family in the region for more than 12 years makes me feel so proud. Our story is one of passion, trust, and shared values, and I look forward to writing many more chapters together.”
Valérie Messika,
Founder & Artistic Director, Messika
Oris
An independent Swiss watchmaker since 1904, Oris is known for its mechanical innovation and purposeful design. Since joining forces with Ahmed Seddiqi in 2020, the partnership has brought Oris closer to collectors in the UAE, including the launch of the first-ever collaboration with a Middle Eastern watch collectors group.
“We admire the blend of your global competitiveness with the spirit of a family business. This partnership has introduced Oris to a passionate audience, and each encounter has been filled with laughter and genuine connection.”
Rolf Studer,
Co-CEO of Oris
Ressence
Founded by industrial designer Benoît Mintiens, Ressence has reimagined traditional watchmaking with its sleek, orbital display systems and forward-thinking approach to time. Since 2016, Ressence and Ahmed Seddiqi have cultivated a partnership built on a shared vision for craftsmanship, innovation, and education in horology.
“Seddiqi’s expertise, dedication, and passion for horology have played a key role in fostering engagement among collectors and deepening appreciation for our craft. The DX Trilogy stands as a testament to our shared aesthetic vision and mutual respect for Arabic decorative arts.”
Benoît Mintiens,
Founder, Ressence
Frederique Constant
Since joining the Ahmed Seddiqi family in 2011, Frederique Constant’s partnership with Ahmed Seddiqi has been defined by shared passion and meaningful collaborations. From crafting exclusive timepieces to celebrating the art of watchmaking, each project has been a true reflection of craftsmanship and innovation.
Niels Eggerding
CEO, Frederique Constant
BUBEN & ZORWEG
"Nearly 30 years ago, Mr. Majid placed his trust in our very first watch winders. It was the start of a joyful partnership."
Christian Zörweg
Chairman, BUBEN & ZORWEG