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      Happy Diamonds

       

      To celebrate the 50th anniversary of its Happy Diamonds, Chopard unveils a campaign that does not merely tell a story, but makes it resonate. The new Happy Sport The First timepieces and Happy Diamonds jewels come together in a shared movement, between light and freedom, elevated by Chopard Ambassadors Bella Hadid.

      A series of new Happy Diamonds pendants completes this launch. Featuring a rectangular silhouette designed by the Maison in 2006, they are reinterpreted today with more open volumes, offering greater space for the diamonds’ swirling motion. Crafted in ethical yellow, rose, or white gold, they can be worn with natural ease, free from traditional notions of gender.

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      The rebirth of an icon of watchmaking

      Chopard’s latest campaign highlights the enduring legacy of its 1976 Happy Diamonds concept through new Happy Sport The First timepieces. A re-edition of the iconic 1993 model created by Caroline Scheufele, the Happy Sport revolutionized watchmaking by pairing steel with free-floating diamonds. Designed for confident, free-spirited women, these new iterations feature refined proportions in 26 mm and 33 mm cases, available in Lucent Steel™ and ethical yellow gold while honoring the original design.

      Discover the Chopard Collection

      Happy Hearts
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      Ice Cube
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      L'Heure Du Diamant
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      Happy Diamond
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      Precious Lace
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      Georgina Rodríguez

      A MODERN ICON

      Georgina Rodríguez infuses Chopard’s creations with her radiant energy and unapologetic style. Between the pure lines of Alpine Eagle watches, the striking geometry of Ice Cube Jewellery and the brilliance of Haute Joaillerie, she emerges as a modern icon, expressing every facet of her allure.

      Chopard_Georgina_NY_2026_IceCube_rings_bangles_1_square

      Chopard Happy Diamonds Collection, in collaboration with Ahmed Seddiqi

      Inspired by the iconic Happy Diamonds Icons collection, Chopard, in collaboration with Ahmed Seddiqi, presents a 2026 limited-edition jewellery selection, reinterpreting one of the Maison’s most recognizable designs.

      The pieces feature Chopard’s signature “dancing diamonds” technique, where diamonds move freely between two sapphire crystals, creating a light, fluid effect that echoes sparkling water. This sense of movement is complemented by a heart-shaped design and a playful, light-reflecting composition, bringing a distinctive character to each piece.

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      Chopard campaign Novelties 2026

      WATCHES & WONDERS 2026 NOVELTIES

      L.U.C QUATTRO SPIRIT 25 - STRAW MARQUETRY
      HAPPY SPORT HAPPY HEARTS WATCH
      L'HEUER DU DIAMANT
      THE NEW L.U.C 1860 CHRONOMETER
      L.U.C STRIKE ONE TITANIUM
      L.U.C QUATTRO SPIRIT 25 - STRAW MARQUETRY
      HAPPY SPORT HAPPY HEARTS WATCH
      L'HEUER DU DIAMANT
      THE NEW L.U.C 1860 CHRONOMETER
      L.U.C STRIKE ONE TITANIUM
      L.U.C QUATTRO SPIRIT 25 - STRAW MARQUETRY
      HAPPY SPORT HAPPY HEARTS WATCH
      L'HEUER DU DIAMANT
      THE NEW L.U.C 1860 CHRONOMETER
      L.U.C STRIKE ONE TITANIUM

      AN EXCLUSIVE HAPPY DIAMONDS TRIBUTE

      To celebrate our 75th anniversary, Chopard has created a special edition of its iconic Happy Diamonds collection. The necklace and earrings, crafted in rose and white gold, feature floating diamonds that captures both light and movement. This collaboration continues the story of a five-decade partnership between Chopard and Ahmed Seddiqi, where family heritage and fine craftsmanship come together in pieces that feel timeless and rare.

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