WATCHES AND WONDERS 2026 NOVELTIES
Birth of the Brand
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he creased “Montres TUDOR S.A.”, specialising in models for both men and women.
TUDOR WATCHES
Explore Tudor’s collection of watches
DAVID BECKHAM
David Beckham wears the Black Bay Chrono in steel, the sports chronograph with contrasting sub-counters, as well as the Black Bay Bronze, a 43 mm divers' watch inspired by the brand's history. He also wears the TUDOR Royal, the epitome of versatile sport-chic with its integrated bracelet, notched bezel and automatic movement.
Jay Chou
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognize an homage to one of his earlier movies, where he portrayed a car enthusiast.
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